本文在对中国电视传媒上网现状扫描的基础上，总结出中国电视传媒上网的四个特点：内容设置大同小异；界面设计水平参差不齐；网播刚刚启动；与外国电视传媒和国内电子报刊相距甚远。着重比较了因特网和电视在传播范围、传播方式、传播条件和反馈方式四个方面各自的优势，以及由此而形成的融合互补的态势及不可互相取代的原因，进而提出了中国电视传媒面对网络时代来临应采取的对策 This paper summarizes the four characteristics of China’s TV media online based on the current status quo of China’s TV media Internet access: the content settings are similar; the interface design level is uneven; the webcast has just started; and the foreign television media and the domestic electronic newspapers and periodicals are very different far. The paper mainly compares the advantages of Internet and TV in the four aspects of communication range, mode of communication, communication and feedback, and the resulting complementary and complementary situations and the reasons why they can not be replaced by each other. Countermeasures to be taken in the age of Internet