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把广播电视事业做大做强,是我国组建传媒集团的目的所在。做大做强的内涵到底是什么?大与强的辩证关系是什么?湖南广播影视集团的成功做法为人们提供了明确的回答。近年来该集团异军突起,不断探索传媒发展的新思路、新方法,取得了显著成效。他们做大做强的四条经验,即把握导向、盘活资源、以人为本、讲究效益,值得其它媒体借鉴。
The radio and television business bigger and stronger, is the purpose of our media group formation. What is the connotation of bigger and stronger? What is the dialectical relationship between big and strong? The success of Hunan Radio, Film and Television Group provides a clear answer for people. In recent years, with the sudden emergence of the group, the Group constantly explored new ideas and methods of media development and achieved remarkable results. As a result, they have made the four experiences bigger and stronger, that is, they must grasp the guidance, make the best use of resources, take people as the foundation, pay attention to the benefits and deserve the help of other media.