置入式广告(Product Placement),又称植入式广告,是指将产品或其代表性的视觉符号、品牌工具甚至服务内容策略性地融入媒介,以达到传达产品或服务信息的目的。置入式广告最早出现于20世纪初的好莱坞影片中,20世纪80年代开始实现规模化发展,成为渗透于美国电影、电视和电子游戏中的一类重要广告。近几年,美国的电视置入式广告就收入规模而言已经超过电影置入式广告。据美国PQ Media公司2005年3月份发布的报告显示,相比于2003年, 2004年美国电视置入式广告收入增长了46.4%,达到18.7亿美元。 Product Placement, also referred to as PLM, refers to the strategic integration of products or their representative visual symbols, brand tools and even service contents into the media for the purpose of conveying product or service information. Intruding ads first appeared in Hollywood films of the early 20th century and began to scale up in the 1980s, becoming an important type of advertising infiltrated into U.S. films, television and video games. In recent years, U.S. TV-in advertising has surpassed movie-in advertising in terms of revenue. According to a report released by PQ Media in March 2005 in the United States, U.S. television in-box advertising revenue increased 46.4% to $ 1.87 billion in 2004 compared to 2003.