河南省邮政公司采取“品牌+行政+市场”的营销策略,着力拓展中小学校园报刊市场,在2008年度大收订实现教育类报刊增长60%的基础上,2009年度收订教育类报刊实现流转额8500余万元,同比增长39.54%,人均教育类报刊流转额同比提升1.3元。其中收订《小学生学习报》、《中学生时事政治报》216万 Henan Post Company adopted the marketing strategy of “Brand + Administrative + Market” and focused on expanding the newspaper market in primary and secondary schools. On the basis of the great revenue increase of 60% of educational newspapers and periodicals in 2008, Turnover of more than 8500 million yuan, an increase of 39.54%, per capita education newspaper turnover increased by 1.3 yuan year on year. Among them, “Primary School Students Learning Newspaper” and “High School Student Current Affairs Daily News” 2160000