随着全球化的推进,西方的包装设计理念不断输入中国,视觉类产品的中国元素受到前所未有的冲击。因此,延续传统文化在视觉类文化产品中的传承,避免传统文化的视觉表现形式受西方文化的挤压而趋向同化,便提上了日程。为此,本文对高等院校的包装设计类专业教学进行分析,着重探讨了包装设计类专业教学中植入学生传统文化培养课程的必要性及其紧迫性。 With the promotion of globalization, the concept of packaging design in the West is constantly imported into China. The Chinese element of visual products has been hit harder than ever before. Therefore, it is time to continue the tradition of traditional culture in the visual cultural products, to avoid the visual expression of traditional culture squeezed by the Western culture tend to assimilation, it put on the agenda. Therefore, this article analyzes the packaging design specialty teaching in colleges and universities, and emphasizes on the necessity and urgency of implanting students’ traditional culture in the teaching of packaging design specialty.