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2011年,上海通用定下了2015年实现年产销200万辆的目标,并要继续保持在行业中的领先地位。这个蓝图的背景色,是随着中国车市高速发展,越来越多的外资车企涌入,本土品牌也迅速崛起。围绕保卫各自市场份额的攻坚战打得如火如荼,各车企五花八门的营销手段层出不穷。有营销界“概念”缔造高手之称、把营销排在完善“体系竞争力”首位的上海通用,十几年下来亦积淀了不少经验。
In 2011, Shanghai GM set a goal of achieving annual production and sales of 2 million vehicles in 2015, and will continue to maintain its leading position in the industry. The background color of the blueprint is with the rapid development of China’s auto market, more and more foreign auto companies influx, the rapid rise of local brands. Focus on defending their respective market share in the battle stormed in full swing, all kinds of car prices varied marketing tools after another. Marketing “” concept “to create a master known, the marketing ranked in the perfect ” system competitiveness "Shanghai GM, more than a decade has also accumulated a lot of experience.