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2014年最后一个月,凯迪拉克发布了其最新5年发展计划。即从2015-2020年,凯迪拉克将全面发力中国市场,并在全球市场内推出诸多新车型,至2020年凯迪拉克全球销量要实现50万辆。通用汽车总裁丹·阿曼表示“提升凯迪拉克的全球销量及品牌高度是通用汽车公司最重要的战略重点之一。”由此可见,凯迪拉克今后有两个新高度,一是销量高度,其次是品牌高度,而这正是当前凯迪拉克总裁约翰·德·尼琛的重要使命。
In the last month of 2014, Cadillac released its latest five-year development plan. That is, from 2015 to 2020, Cadillac will fully develop the Chinese market and launch many new models in the global market. By 2020, Cadillac will achieve 500,000 units worldwide. Dan Oman, president of General Motors, said: “Boosting Cadillac’s global sales and brand name is one of General Motors’ most important strategic priorities.” Thus, Cadillac will have two new heights in the future, first, sales volume followed by Brand height, which is the important mission of the current Cadillac CEO John De Nchen.