近年学界对媒介同质化、媒介传播内容的重复性多有批评。有的认为,同质化是传媒竞争力脆弱的重要原因之一,因此主张“减去共有的东西”;有的认为同质化是造成国内报业恶性竞争的重要内因,因此主张培育不同报纸的个性特色……这些关于媒介同质化的批评和应对之策应该说各有其立足点和合理性,但这些批评中似乎都涉及到对媒介传播相同新闻内容或相似新闻内容的否定。新闻学术界和新 In recent years, academic circles have criticized the media homogeneity and the repeatability of the media content. Some people think that homogeneity is one of the important reasons for the fragility of the media. Therefore, it advocates “less common things”; some think that homogenization is an important internal cause for the vicious competition in the domestic newspapers. Therefore, it advocates fostering different newspapers ... These criticisms and responses to media homogenization should be said to have their own foothold and rationality, but these criticisms all seem to involve the denial of the media to the same news content or similar news content. News academia and new