“国家电网”品牌建设就是要在企业发展过程中,以培养社会公众对于公司品牌形象的积极正面认知作为基础,同时重点寻求与政府、媒体与意见领袖、合作伙伴、重要客户等关键群体之间价值认同、相互理解、支持合作的良性互动。国网福建省电力有限公司通过连续四年开展品牌知名度、认知度和美誉度测评,有效推动了国家电网品牌建设,充分彰显了“诚信履责、可靠信赖”的品牌形象。利益相关方对品牌认知情况 “State Grid ” brand building is to be in the process of business development, to cultivate the public’s positive positive perception of the company’s brand image as the foundation, while focusing on seeking the government, media and opinion leaders, partners, key customers and other key Value recognition among groups, mutual understanding and support for the positive interaction of cooperation. State Grid Fujian Provincial Electric Power Co., Ltd. carried out brand awareness, recognition and reputation evaluation for four consecutive years, effectively promoting the brand building of the national grid and fully demonstrating the brand image of “Honesty and Credibility, Reliable Trust”. Stakeholders’ perception of the brand