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为从心理层面让消费者更容易认知、接受卷烟品牌,近日,贵港市烟草公司与各工业企业联手开展卷烟品牌消费体验活动。据了解,活动每月与工业企业联手定期开展。每场次确定一个体验品牌,工商双方通过让消费者观摩、聆听、品鉴等方式,使消费者了解品牌价值,从而有效传播品牌文化。同时,现场了解消费者的需求现状,收集消费者意见和建议。
In order to make it easier for consumers to perceive and accept the brand of cigarettes from the psychological level, recently, Guigang Tobacco Company and various industrial enterprises jointly launched the cigarette brand consumer experience activities. It is understood that the activities are carried out on a regular basis with industrial enterprises on a monthly basis. Each session to determine an experience brand, business and industry by allowing consumers to observe, listen, tasting, etc., so that consumers understand the brand value, so as to effectively spread the brand culture. At the same time, on-site understanding of consumer demand status, collect consumer comments and suggestions.