影响品牌概念有很多因素:企业形象、产品名称、标识、包装、广告、功能、价格、历史、服务方式等。品牌能否持久和增值,关键是要“管理”好每个与受众接触的“品牌接触点”——形象因子。视觉形象作为品牌的重要因子,其价值已得到公认:根据科学统计,视觉是人类获取外部信息的主要渠道,占全部获取信息的83%。中国则有俗语:耳听为虚, There are many factors affecting brand concept: corporate image, product name, logo, packaging, advertisement, function, price, history, service mode and so on. Brand sustainable and value-added, the key is to “manage” each contact with the audience “brand touch point ” - image factor. As an important factor of a brand, visual image has gained its value: According to scientific statistics, vision is the main channel for human access to external information, accounting for 83% of the total access to information. There is a saying in China: ears are empty,