论文部分内容阅读
宣传是提高旅游景点知名度的必要手段,旅游业亦是如此,我国旅游业的发展当下已进入了大旅游营销时代,大部分旅游区都把抓好旅游营销作为发展旅游产业的重要手段,部分地区的宣传营销经费甚至占到了地方旅游部门经费的50%以上。黔西南州旅游业正处于起步阶段,树立旅游形象尤为重要,但在当前的发展过程中,旅游宣传工作存在不足之处,在微时代,黔西南州的旅游宣传工作应该顺应时代的发展,充分利用微媒体进行宣传,提高黔西南州旅游景点知名度,打响黔西南州旅游品牌。
Propaganda is to improve the visibility of tourist attractions necessary means of tourism is also true that the development of tourism in our country has entered the era of tourism marketing, most of the tourist areas have done a good job of tourism marketing as an important means of development of tourism industry, some areas Publicity and marketing funds even accounted for more than 50% of the local tourism sector funding. Tourism in Qianxinan Prefecture is in its infancy and the establishment of tourism image is particularly important. However, in the current development process, there are some shortcomings in tourism promotion work. In the micro era, tourism promotion in Qianxinan Prefecture should conform to the development of the times and be full The use of micro-media publicity to enhance the visibility of Qianxinan tourist attractions, started Qianxinan tourism brand.