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把LinkedIn纳入销售流程,对中国企业来说并非可有可无。相反,这非常重要。写在前面LinkedIn,对多数中国人来说可能并不熟悉。但是随着中国企业的出口形势越来越严峻,亟需通过营销创新在西方国家开拓新市场时,人们会发现,这是一个绕不过去的重要商务平台。2012年,在社交网络发展速度放缓的欧美国家,LinkedIn的用户增速超过Facebook和Twitter。截至2013年年初,其用户量超过2亿。对于一个只做“商务社交”的网站来说,这无疑是一个奇迹,而
To LinkedIn into the sales process, is not indispensable to Chinese enterprises. On the contrary, this is very important. Written in front of LinkedIn, most Chinese may not be familiar with. However, as the export situation of Chinese enterprises becomes more and more severe, and it is urgent to open up new markets in western countries through marketing innovation, people will find that this is an important business platform that can not be circumvented. In 2012, LinkedIn users grew faster than Facebook and Twitter in Europe and the United States, where social networking has slowed down. As of early 2013, its subscriber base exceeded 200 million. This is undoubtedly a miracle for a website that only does business social networking.