在农产品贸易全球化、国际竞争日趋激烈的市场环境下,越来越多的农业企业逐渐认识到,只有进行品牌建设,创立自己的农产品品牌,才能使企业发展步入快车道。同时,实施品牌战略,也是改变我国封闭的、自给自足经营方式的传统农业,发展现代农业的一大契机,必将有力地促进我国农业向国际化、标准化、产业化迈进。 Under the circumstance of globalization of agricultural products trade and increasingly fierce international competition, more and more agricultural enterprises have come to realize that only by building brand and establishing their own brand of agricultural products can the enterprises develop into a fast lane. At the same time, the implementation of the brand strategy is also a great opportunity to change the traditional agriculture and the development of modern agriculture in China, which is a closed and self-sufficient mode of operation, and will surely promote the advancement of agriculture in China to internationalization, standardization and industrialization.