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事实表明,随着“宇通”“金龙”2大主流品牌在海外市场大手笔的品牌营销活动,海外市场的巨大潜力被完整地呈现出来。在热血与浮躁背后,我们认为:订单固然重要,秩序则更重要;没有充分准备的出口,只能是今天争了一个订单,明天却毁了一个市场。我们呼吁:在海外客车市场秩序形成之际,客车行业应以“品质、品牌”为核心,走价值型增长之路。
Facts show that with the “Yutong” “Golden Dragon” 2 major brands in the overseas market generous brand marketing activities, the huge potential of overseas markets is completely presented. In the blood and impetuous behind, we think: orders are important, the order is more important; not fully prepared for the export, can only be an order today, tomorrow, but ruined a market. We call for: In the overseas passenger car market order formation, the bus industry should be “quality, brand” as the core, take the value-based growth path.