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新语境下,媒体对于开展思想政治教育的重要性日益凸显,如何加强高校媒体的思想政治教育功能值得探索。本文采用问卷调查的方法,在对大学生媒介接触行为进行分析的基础上,指出了当下高校媒体思想政治教育功能的不足,并从促进媒体融合发展、完善舆论引导策略、健全媒介素养教育体系三个维度,探析新语境下加强高校媒体思想政治教育功能的可行路径。
Under the new language context, the importance of the media in carrying out ideological and political education has become increasingly prominent. It is worth exploring how to strengthen the ideological and political education in the media of colleges and universities. Based on the analysis of the media contact behavior of college students, this paper points out the shortcomings of the current university media ideological and political education functions, and from the three aspects of promoting the media integration and development, improving the media guidance strategy, and improving the media literacy education system Dimension and explore the feasible way of strengthening the ideological and political education function of the media in colleges and universities under the new situation.