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从世界范围来看,各产业市场已经经历了从产值中心论、销售中心论到利润中心论的发展阶段,现己逐步步入了以顾客满意为核心价值、以服务竞争为主流竞争的“服务中心论”时代。与其他竞争相比,服务竞争是一种更新颖、更高级的竞争,因为它在很大程度上表现为一种无形的、灵活
From a worldwide perspective, various industrial markets have experienced the development stage of the theory of profit center from the perspective of output value center, sales center, and profit center theory. Now we have gradually entered the service that takes customer satisfaction as the core value and service competition as the mainstream competition. “Centralism” era. Compared with other competitions, service competition is a kind of newer and more advanced competition because it is to a large extent invisible and flexible.