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本文从美军形象的影视传播入手,探讨了美军形象建构和全球输出的主要方式之一软传播,包括软传播的内涵、形态和技巧,并通过结合商业科幻巨片《变形金刚》的分析总结出美军形象传播的几点启示:将“主流”内容包裹在大众娱乐消费的“非主流”形式中:将传播视角的基调定在“我们”的范畴;将受众定位在每一个“非大众”的个体身上。
This article starts from the film and television communication of the image of the U.S. Army and explores the soft transmission of one of the main ways of image building and global output of the U.S. military, including the connotation, form and technique of the soft communication. By combining the analysis of the commercial science fiction blockbuster “Transformers” Some Inspirations from the Image Communication of the U.S. Army: Wrapting the “Mainstream” Content in the “Non-mainstream” Forms of Mass Entertainment Consumption: Setting the Base of Dissemination Perspective in the Category of “Us”; Positioning the Audience at Each A “non-mass ” individual.