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出版行业正处于一个行业转型升级,传统媒体和新兴媒体快速融合发展的重要时期。面对市场竞争的加剧、读者阅读方式的快速迭代、互联网传媒爆发式的增长,传统杂志出版企业面临挑战,但也不乏机遇。文章以康泰纳仕中国的虚拟现实(VR)业务为例,讨论目前VR及AR等新技术在杂志出版行业的应用现状,探讨此类新技术在传统纸媒企业中应用所面临的问题及可能的解决思路。
Publishing industry is in an important period of industrial transformation and upgrading, rapid integration of traditional media and emerging media. In the face of intensified market competition, rapid iteration of reader’s reading style and explosive growth of Internet media, traditional magazine publishing enterprises are facing challenges but there are also opportunities. This article takes Condé Nast China’s virtual reality (VR) business as an example to discuss the current status of the application of VR and AR in the magazine publishing industry and to discuss the problems and possible solutions to the application of such new technologies in traditional paper media enterprises .