尊敬的各位领导、各位同行,大家下午好!2015年即将过去,其实在座的各位都非常清楚,今年家电市场压力非常大。这种情况会成为一种新常态。我认为,未来3年,中国家电业可能都处于这种新常态之中。2015年,相信大家都有同感,市场一个月不如一个月,一个季度不如一个季度。悲观地说,这种现象的周期挺漫长,可能会一直延续到2018年。我认为,造成这种困难,除了经济大环境和一些叠加的因素外,根本原因还是出自我们家电行业自身。传统的商业模式已经失效,我 Distinguished leaders, fellow colleagues, Good afternoon everyone! 2015 is about to pass. In fact, everyone here is very clear that this year’s home appliance market is under great pressure. This situation will become a new normal. I think that in the next three years, China’s home appliance industry may be in this new normal. In 2015, I believe that everyone shares the same opinion. The market is less than a month in a month, and not as good as a quarter in a quarter. Pessimistically speaking, the cycle of this phenomenon is very long and may continue until 2018. I think that, in addition to the economic environment and some superimposed factors, the root cause is caused by our home appliance industry itself. The traditional business model has failed and I