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在目前的演出市场里,国家专业剧团仍然是演出市场的主体,是建设社会主义精神文明的主力军,坚持“双百”、“两为”方针,改革自身的经营体制,增强自身的市场竞争力。依靠自身的优势,以演出为中心,狠抓创作。开拓市场,是各个专业剧团所必须要去做的,只有这样,才有可能在市场竞争中求得生存,求得发展。上海话剧中心在成立七年来积极面对市场挑战,使话剧艺术生产真正走向市场,形成产业,进入良性循环。在经营管理上,逐步改变以前的“不计成本,不计回收。单纯完成场次”的状况,下属的两个话剧制作实体不断调整思路,转变观念,加强成本核算。努力加大回收,回收率正从以前的百分之几。逐步增加到20％、30％、50％、60％,直至去年实现当年成本全部回收,并有赢利。有积累。今年形势同样看好,不会输于去年。他们的—些市场动作手法值得业内人士参考。
In the current performance market, the state-owned professional theater company is still the main body of the performance market and the main force in building the socialist spiritual civilization. It has adhered to the principle of “double hundred” and “two is”, reforming its management system and enhancing its market competition force. Rely on their own advantages, to perform as the center, pay close attention to creation. To open up markets is a must for all professional troupes. Only in this way can we survive and develop in market competition. In the seven years since the founding of Shanghai Theater Center, it has been actively facing the challenges of the market and has brought the production of drama art truly to the market, formed an industry and entered a virtuous circle. In business management, we gradually changed the previous “do not count costs, regardless of recycling. Simply complete the scene” situation, the two subordinate drama production entities constantly adjust their thinking, change their concepts and strengthen cost accounting. Efforts to increase recovery, the recovery rate is from the previous few percent. Gradually increase to 20%, 30%, 50%, 60%, until last year to achieve the full cost recovery, and profit. Have accumulated. This year the situation is equally bullish and will not lose last year. Their - some market practices deserve the industry reference.