市场如战场。随着竞争的加速升级,各通信企业无不全力备战,或独辟蹊径走差异化路线,或标新立异寻求独特卖点,力求保存和扩大领地。营销,这把攻防利器,对于上下求索“营销宝典”的通信企业来说,无异于一把开启未来之门的金钥匙。本专题绝不是4P或6C的简单堆砌,而是理论与通信企业实际的有机结合。 Market such as the battlefield. As the competition accelerates and escalates, all communication companies are fully prepared to take the initiative, or go their own ways to differentiate their routes or find new and original ways to find unique selling points in an effort to preserve and expand their territories. Marketing, this attack and defense weapon, from top to bottom search for “marketing Collection” of telecommunications companies, is tantamount to a golden key to open the door to the future. This topic is by no means a simple piling of 4P or 6C, but an actual organic combination of theory and communication enterprises.