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广告是市场营销的一门重要手段,是商品经济发展到一定阶段的产物,然而在市场经济大发展的需求下,广告界的人才供应量却远远满足不了这个大需求的环境。作为技工类学校的教育,我们的专业设置就是要迎合市场的需要,供应市场所需的紧缺型人才,才能有立足之地,然而在技工院校进行广告教学有其独有的特点,不单要讲求理论教育,更多的是实际操作的能力,要把理论能力运用到实际操作之中,培养学生的动手能力,因此在教学中有其独特的一面。在此,本人通过对广告这门学科的特色结合技工院校学生的特点,对技校广告教学提出自己的一些看法和观点,使学生对这门课程产生兴趣,让学生从苦学,难学变成好学,喜欢学习的局面。
Advertising is an important means of marketing, and it is the product of a certain period of development of commodity economy. However, under the demand of great development of the market economy, the supply of talent in the advertising industry is far from meeting the environment of this large demand. As the education of technical schools, our professional setup is to cater to the needs of the market. The shortage of talents needed for the supply of markets can provide a foothold. However, ad teaching in technical colleges and universities has its unique characteristics, not only The emphasis on theoretical education is more about the ability of actual operation. It is necessary to apply theoretical capabilities to practical operations and cultivate students’ hands-on abilities. Therefore, there is a unique aspect in teaching. Here, I combined the characteristics of advertising with the characteristics of students in technical colleges and universities, and put forward my own opinions and viewpoints on technical school advertisement teaching, so that students have an interest in this course and make it difficult for students to study hard. Studying hard, like the situation of learning.