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广告主收集目标客户的数据,据此决定投放媒体、价格以及预算,而媒体则更智能地管理广告位的投放,优化收益,传漾走在了互联网巨头的前面No.06中国互联网广告的故事就和电视连续剧一样。江南春制造了分众,分众收购了好耶,几个年轻人离开好耶,然后就出现了传漾。在中国互联网广告发展的初期,以好耶为代表的代理模式,统治着整个行业。事实上,互联网广告代理公司,跟传统媒体广告代理公司并无二致,这些公司依赖大量销售人员,拿到好媒体的好位置和好时段,服务总数不超过1000家的大品牌广告主。传漾改变了中国互联网主流的广告服务方
Advertisers collect data on target customers and accordingly decide on the media, prices and budgets, while the media manage the delivery of ad slots more intelligently and optimize returns. The story of Internet ads in China No.06 Just like a TV series. Jiangnan Chun made a Focus, Focus acquired a good Jesus, a few young people left a good yea, and then there is a spread of Yang. In the early days of the development of Internet advertising in China, the agency model represented by Goodyear dominates the entire industry. In fact, Internet advertising agencies are not unlike traditional media advertising agencies that rely on a large sales force to get a good place and a good time for the media with a total of less than 1,000 major advertisers. Chuan Yang changed the mainstream of China’s Internet advertising services