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感觉是人脑对事物通过一系列的感知系统进行感知反应的过程。视觉系统是人们感知现实生活的重要感知系统。合理的视觉创意可以使视觉传达信息的作用更加显著。现今,视觉传达设计是现代设计中的一个新兴的潮流,它具有深厚的历史空间和丰富的现实含蕴。视觉创意主要应用于商业信息的传达上,从而使“视觉设计”和“信息设计”在信息传达中具有更深远的作用。因此,本文从视觉传达设计中的两个重要组成部分“视觉设计”和“信息设计”进行论述。以“视觉”和“信息”为线索,通过对视觉传达设计历史的回顾和现实特点的分析,我们可以得出视觉传达设计的相关特点。
Feeling is the process by which the human brain perceives things through a series of sensory systems. The visual system is an important perception system of people’s perception of real life. Reasonable visual ideas can make the role of visual communication more significant. Today, visual communication design is a new trend in modern design. It has a profound historical space and a wealth of realistic implications. Visual ideas are mainly used in the communication of business information, so that “visual design” and “information design” have a more far-reaching role in information delivery. Therefore, this article discusses two important components of visual communication design: visual design and information design. With “Vision” and “Information” as clues, through the review of visual communication design history and the analysis of realistic characteristics, we can draw the relevant characteristics of visual communication design.