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针对《市场调研与预测》授课过程中存在的问题,对该课程进行基于岗位能力培养的课程改革与实践,使学生能系统地掌握各项市场调研与预测技能,满足企业对市场开发人员的基本要求。
According to the problems in the course of “market research and forecasting” teaching, the curriculum reform and practice based on post ability training, so that students can systematically grasp the market research and forecasting skills to meet the basic business development of market personnel Claim.