当前,面对新的媒介环境,传统媒体寻求媒介融合、主动“谋变”的意愿进一步增强。在国家大力倡导“互联网+”和资本市场力量进一步凸显的时代背景下,传统媒体通过打包新媒体资源上市来引进社会资本的参与成为一个新的选择。于是,很多传统媒体通过挂牌或上市来推动传媒产业创新转型、推动传统媒体和新兴媒体融合发 At present, in the face of a new media environment, the traditional media seeks to integrate the media and further enhances its willingness to “seek change.” Under the background of the vigorous advocacy of “Internet +” and the further highlight of capital market forces, the participation of traditional media in introducing social capital through the listing of new media resources has become a new option. As a result, many traditional media through the listing or listing to promote innovation and transformation of the media industry to promote the integration of traditional media and emerging media