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近两年,电视栏目剧由于它平民化的价值取向、喜闻乐见的接受方式等原因,成为电视荧屏上特别受欢迎的一种节目形态。由于栏目剧在收视率和经济、社会效益方面都做出了不错的成绩,于是,面临求新求发展的各级电视媒介都纷纷上马投办电视栏目剧。这样,无疑加大了各个电视栏目剧之间的竞争。想要在众多的电视栏目剧中守住自己的市场份额,电视栏目剧唯一能够做的就是形成自己的品牌,从而在众多的电视栏目剧同时在众多的电视栏目的竞争中脱颖而出,获得良性的发展。
In the past two years, the television drama series has become a particularly popular program form on the TV screen because of its value orientation of civilians and the way of being loved and loved. As the column drama in the ratings and economic and social benefits have made good achievements, therefore, faced with the pursuit of development at all levels of television media have launched the TV section drama. This will undoubtedly increase the competition between the various television programs. Want to hold their own market share in a large number of television program dramas, the only thing TV series can do is to form their own brand, so as to stand out in the competition of numerous TV programs at the same time, .