在传统纸质图书出版空间被挤压的形势下,南京大学出版社努力探索青少年网游图书的出版,并取得了初步的成功。其良好的市场业绩与明晰的出版策划思路分不开:明确的青少年读者定位,注重互联网出版与传统出版的深度融合,强调网游出版物出版人员的合理配置。在青少年网游出版物的具体运作中,故事形式、策划思路的创新、整合营销模式的运用等是值得研究的重要策略。 Under the situation that the traditional paper publishing space was squeezed, Nanjing University Press made great efforts to explore the publication of the youth online games books and achieved initial success. Its good market performance and clear planning ideas are inseparable from the publication: a clear positioning of young readers, pay attention to the depth of integration of Internet publishing and traditional publishing, emphasizing the rational allocation of online publications publishers. In the specific operation of young online games publications, the story form, planning ideas innovation, the use of integrated marketing model is an important strategy worthy of study.