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我国农业机械化正处于产业升级、品质提升和创新驱动的关键阶段。农机市场竞争已由传统的价格竞争升级为以体系支撑下的综合实力的竞争,企业文化基因成为驱动发展的核心因素。农机企业抓住惠农政策机遇,确立战略思维,坚持文化创新,不断优化资源、提升能力、内生驱动,推动企业向更高层级的目标发展。打造弘扬卓越的文化平台新世纪以来,我国支农、惠农、富农政策不断加强,推动农机市场进入了一个新的阶段。农机企业产业升级、
China’s agricultural mechanization is in the key stage of industrial upgrading, quality improvement and innovation-driven. The agricultural machinery market competition has been upgraded from the traditional price competition to the comprehensive strength under the support of the system. The corporate culture gene has become the core factor driving the development. Agricultural machinery enterprises should seize the opportunity of benefiting agriculture policies, establish strategic thinking, persist in cultural innovation, constantly optimize resources, upgrade their capabilities and endogenous drive and promote their development toward higher-level goals. Building a Culture Platform to Promote Excellence Since the new century, the policy of supporting agriculture, benefiting farmers and rich peasants in our country has been continuously strengthened and the agricultural machinery market has entered a new stage. Agricultural machinery industry upgrade,