播音员主持人当属特殊人才,他们运用思想、语言、话筒等职业符号,以受众为核心,传递着信息和知识,传达着依附其中的愉悦和美感。他们的一言一行左右着公众的视线,影响着公众的喜好,甚至挑战着公众的心理底线。播音员主持人作为特殊人才,的确是人微言不轻,如果使用偏离规范的播音主持语言不是创新时尚而是误导观众,不是创新而是倒退,这些现象值得我们高度重视。 Announcer host is a special talent, they use the ideological, language, microphone and other occupational symbols, the audience as the core, passing the information and knowledge, to convey the attachment to the pleasure and beauty. Their words and deeds are about the public’s attention, influencing the public’s preferences and even challenging the public’s psychological bottom line. As a special talent, the announcer’s host is indeed a non-trivial one. It is worth noting that we should attach great importance to the use of off-specification broadcast host language instead of innovative fashion to mislead the audience, not to innovate but to retrocede.