论文部分内容阅读
12年前统一润滑油还是一个年营业额只有600万元的小公司。经过12年的发展,我们已成为中国汽车润滑油销量第一的品牌,中国摩托车润滑油销量第一的品牌,中国工程机械润滑油销量第一的品牌。我们的竞争对手是 BP、壳牌、美孚这样的世界500强企业,我们正是在和这些国际巨头们的竞争中走到了第一。我们的企业定位是:第一主义。任何事情都要做第一。奥运会上,人们只能记住冠军。我们只有做了第一,才能让别人记住,才有发言权。“第一”决定了我们的经营行为的导向。做广告,
12 years ago unified lubricants or an annual turnover of only 6 million yuan of small companies. After 12 years of development, we have become the No. 1 brand in the sales volume of China’s auto lubricants, the No. 1 brand in the sales volume of China’s motorcycle lubricants, and the No. 1 in the sales volume of China’s construction machinery lubricants. Our competitors are Fortune 500 companies such as BP, Shell and Mobil, and we came first in the competition with these international giants. Our business orientation is: first doctrine. Anything must be done first. Olympic Games, people can only remember the championship. Only when we have done the first place can we let others remember and have a say. “First ” determines the direction of our business activities. advertising,