学校如何打造属于自己的亮点和品牌、形成自己的优势和特色,并保持不竭的动力和可持续性发展,这些问题直接影响着学校发展的前途和命运,更是校长们最为关注的问题。这些问题都与学校的核心竞争力密切相关。对学校的核心竞争力,众说纷纭。有的校长认为学校的核心竞争力与学校的师资优势、生源优势、地域优势、办学条件优势息息相关。但是,有的学校师资优势并不明显,生源优势并不存在,办学条件与其他学校相差无几,校址也不在居民集中 How schools build their own bright spots and brands, develop their own strengths and characteristics, and maintain an inexhaustible motive force and sustainable development, these issues directly affect the future and destiny of school development, but also the principal is most concerned about the issue. These problems are closely related to the core competitiveness of the school. The school’s core competitiveness, different opinions. Some principals believe that the school’s core competitiveness is closely related to the advantages of teachers, students, geographical advantages and school conditions in schools. However, some teachers are not obvious advantage advantages, students do not exist advantages, school conditions and other schools is almost the same, the school site is not concentrated residents