随着社会经济的不断发展,广播电视业逐渐呈现出日益“分众化”以及“窄播化”的发展趋势,而观众的兴趣也越来越多元化,于是人们对播音主持人的素质要求也越来越高,播音主持人才培养也面临着更大的挑战。所以各大高校要不断创新,加强培养模式与方法的创新。本文主要阐述了高等院校播音主持专业的人才培养目标,分析了目前播音主持专业人才培养的现状,同时提出有效的培养措施,以期能够为播音主持高素质人才培养提供一定的裨益。 With the continuous development of social economy, the radio and television industry is gradually showing an increasingly trend of “sub-sublimation” and “narrow broadcasting”, and the audience’s interest is also becoming more diversified. Therefore, The quality requirements are also getting higher and higher, broadcasting host training is also facing greater challenges. Therefore, major universities should continue to innovate and strengthen the innovation of modes and methods. This article mainly elaborates the training target of broadcasting and broadcasting major in colleges and universities, analyzes the current situation of broadcasting and broadcasting professionals, and puts forward effective training measures in the hope of providing some benefits for broadcasting high quality talents.