随着环保要求的提高和竞争的需要,现在越来越多的企业在努力改善传统供应链之外,将越来越多的精力投向了“逆向供应链”(reverse supply chain)。美国 Duquesne 大学 V Daniel R Guide Jr 教授和法国 INSEAD 商学院教授 Luc N VanWassonhove 在《哈佛商业评论》(Harvard Business Review)上撰文指出,逆向供应链是指从顾客手中回收使用过的产品,把它们妥善处理之后投入再利用的一系列活动。有些企业是迫于环保法规或消费者的压力不得不建立逆向供应链。例 With the improvement of environmental protection requirements and the need for competition, more and more companies are now working hard to improve the traditional supply chain, and will invest more and more energy in the “reverse supply chain” (reverse supply chain). Prof. Daniel R Guide Jr of the University of Duquesne, USA, and Luc N Van Wassonhove of the French INSEAD Business School wrote in the Harvard Business Review that the reverse supply chain refers to the recovery of used products from customers and their proper disposal. A series of activities to be reused after processing. Some companies have to establish reverse supply chains because of environmental regulations or consumer pressure. example