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文章在《中国城市品牌价值报告》的基础上构建了包含宜创特征的城市品牌价值体系,以中国35个大中城市2006-2014年各指标数据为样本,通过熵值法计算各因素的权重,利用空间计量分析手段研究了包含宜创特征的城市品牌价值对房价的影响作用。研究表明城市品牌价值体系中宜业、宜居、宜学、宜创和宜游特征依次显著影响房价,并且宜创特征指数每增加1个单位,将给城市的商品房房价带来3.6%的增幅,而宜商特征对商品房房价的影响作用不明显。结果说明了城市的就业机会、居住环境、学校水平、创新能力和旅游特色是导致城市间房价差形成的重要原因。
Based on the “China City Brand Value Report”, the article constructs a brand value system of cities that includes the characteristics of innovation. Taking the data of each of the 35 large and medium-sized cities in China from 2006 to 2014 as samples, the article calculates the weight of each factor by using the entropy method , Using the method of spatial econometrics to study the influence of the brand value of city on the house price which includes the characteristic of creation. The research shows that the characteristics of city brand, livable, yi school, Yi Chuang and yiyou have significant influence on housing prices in turn, and for each additional unit of characteristic index, the city will bring a 3.6% increase in real estate prices , While the characteristics of the commercial characteristics of commercial housing prices have no obvious effect. The results show that urban employment opportunities, living environment, school level, innovation ability and tourism characteristics are the important reasons leading to the formation of inter-city price difference.