伴随着改革开放进程的推进,我国连锁酒店快速的发展,在经济型连锁酒店快速发展的过程之中,品牌建设作为酒店发展的关键,对酒店的发展有着十分重要的意义。本文首先对品牌建设理论进行阐述;分析我国经济型酒店品牌建设方面存在的问题,结合酒店的发展情况,为改善经济型酒店品牌建设现状提出了相应的建议。 With the progress of the reform and opening up, the rapid development of China’s chain hotels, the rapid development of economic chain among the process of building the brand as the key to hotel development, the development of the hotel has a very important significance. This article first elaborates on the theory of brand building; analyzes the existing problems in brand building of economy hotels in our country, and puts forward corresponding suggestions to improve the current situation of brand building of economy hotels in light of the development of hotels.