“世界上最遥远的距离是你看到宝马中国,而我只刷出可口可乐”。1月25日微信朋友圈第一波广告一出,引发了大面积截屏转发和吐槽评论。这足以验证,移动互联时代品牌营销有一些新的趋势已经出现。互联网以及移动互联网带来的真正改变就在于消费者接受信息的渠道更加多元,沟通方式也发生变 “The furthest distance in the world is you see BMW China, and I only brush Coca-Cola”. January 25 WeChat circle of friends the first wave of advertising, triggering a large area screen forwarding and Tucao comment. This is sufficient to verify that some new trends in brand marketing in the era of mobile Internet have emerged. The real change brought about by the Internet and the mobile Internet is that the channels through which consumers receive information are more diverse and the modes of communication are changed