女性的感性消费可以归纳为“三感”:感觉消费、感官消费、感情消费。女性不是理性消费者,很多情况可以说明。例如,很多女性不认真思考就购物,而且在多数情况下是为了喜欢而不是需要进行购物,这在很多消费细节中都可以发现。女性感性消费的特征也因此可以 Perceptual consumption of women can be summarized as “three sense ”: feeling consumption, sensory consumption, emotional consumption. Women are not rational consumers, many situations can explain. For example, many women shop without serious thought and, in most cases, prefer to shop rather than shop, as many consumer details reveal. Therefore, the characteristics of women’s emotional consumption can therefore