一、关于调查对象(1)中国顾客满意指数CSI的调查对象是在最近一段时期采购过并正在使用着某个品牌某种类别产品或服务的消费者,所以,被调查对象都有自己实际采购和消费的体验,能够根据自己的感受给出评价,这种评价本身虽然是主观的,但却客观地反映了该消费者对该品牌产品或服务适用性质量的实际感受。 First, on the survey (1) China Customer Satisfaction Index CSI survey of respondents in the recent period has been purchased and is using a brand of certain types of products or services to consumers, so the respondents have their own actual procurement And consumer experience, can be based on their own feelings of evaluation, this evaluation itself is subjective, but it objectively reflects the consumers of the brand or service of the actual quality of the experience.