关于品牌三年前,我请台北老友郑松茂(意识形态广告公司董事长)来广州讲课, 一见面他就向我发问:“大陆怎么都在讲品牌,台湾可不是这样的。” (我可一直认为,品牌是时下流行的概念,真没想到来自海峡对岸的台湾大腕会有此发问,顿觉无语。) 两年前,我陪海尔集团技术装备本部的徐进礼副本部长到香港,参观有 About the Brand Three years ago, I asked Taipei’s old friend Zheng Songmao, chairman of the ideological advertising company, to come to Guangzhou to give lectures. As soon as he met he asked me: “How are the mainland brands? Taiwan is not like that.” I always thought that the concept of the brand is nowadays popular, I really did not expect from the Taiwan Strait across the Taiwan Strait will have this question, feel sleepless.) Two years ago, I accompanied the Haier Group Technical Services headquarters of Xu Jinli copy to Hong Kong visit