近年来,关于盐业体制改革的说法一直众说纷纭,是否应该放开食盐市场也成为人们热议的话题。但是,随着“市场决定性作用”思想确立,盐业迈向市场的发展方向是毋庸置疑的。处在市场中的我们,不能再高举专营旗帜而无视瞬息万变的市场动向,只有根据复杂多变的市场环境,积极主动地在经营战略、品牌建设、产品构建、营销渠道等方面不断进行创新,才能在激烈的市场竞争中立于不败之地。以下就如何建设浙盐雪涛品牌谈几点拙见。一、重塑雪涛品牌格局 In recent years, there have been various opinions on the reform of the salt industry system. Whether the salt market should be liberalized has also become a hot topic for people. However, as “the decisive role of the market” is established, the development direction of the salt industry toward the market is beyond doubt. We in the market can no longer hold high the flag of franchise and ignore the rapidly changing market trends, only under the complex and volatile market environment, and actively in business strategy, brand building, product construction, marketing channels continue to innovate, to In the fierce competition in the market remain invincible. Here are some humble opinions on how to build Zhejiang Salt Lake brand. First, reshape the snow Tao brand structure