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事情看起来已经很明显,精众营销的时代,是一个需要重新打破常规并建立新的消费者关系的时代营销领域正面临越来越多的挑战。中国这个巨大的消费市场可谓全球最复杂的市场,消费阶层的多样性、消费文化的多元性、消费地域的广博性,年轻一代的80后和90后正在成为社会主流人群,这些都使营销面临愈来愈复杂的局面。信息碎片化、互联网发展以及不同消费阶层之间的消费潮流正相互影响,在今天中国的城市和发达的农村区域,“千人一面”的趋同性和一致性的大众消费时代已经结束,社会群体出现了重新的分散和聚合,正在演变成为“十人一面”、“一人一面”的高度细分的族群化、小众化和
It seems obvious that the era of precision marketing is an era marketing field that needs to re-break the routine and establish new consumer relationships. It is facing more and more challenges. China’s huge consumer market can be described as the most complex market in the world. The diversity of consumer classes, the diversity of consumer culture, and the breadth of consumer regions make young generations of 80’s and 90’s become mainstream people in the society. More and more complicated situation. The fragmentation of information, the development of the Internet, and consumer trends among different consumer classes are interacting with each other. In today’s cities and developed rural areas, the “convergence of thousands of people” and the consistent mass consumption era have ended. The social groups have been re-dispersed and aggregated, and they are evolving into a highly subdivided ethnic grouping and small-scale development of “10 people, one side, and one person, one side”.