每到岁末年初,很多人都会收到一本本五颜六色但无聊的日历。这些日历通常是各个公司为其客户派发的,印刷精美用纸考究,有时还带有各种扭捏的创意和蹩脚的设计,极尽炫耀夸张之能事,就为了拿到挂历的人不要把它丢掉,并挂在家里。作为平面设计师,我也曾经好多次接受客户的委托,为他们设计这种浪费并带有一种悲壮色彩的印刷品。说它悲壮是因为它满怀欣喜地钻出快递包装的那一刻,会发现自己的漂亮身体经过短暂的把玩之后,马上就面临着与垃圾亲密接触的尴尬命运。 Every year till the beginning of the year, many people receive a colorful but boring calendar. These calendars are usually distributed by individual companies to their clients, beautifully printed on paper, sometimes tweaked creatives and crappy designs, exaggerated to exaggerate, and not for the calendars Throw away and hang at home. As a graphic designer, I have also been entrusted many times by clients to design for them such a waste and with a tragic print. It is tragic because it is full of joy to drill courier packaging that moment, you will find his beautiful body after a short play, immediately face the embarrassing fate of intimate contact with the rubbish.