名称是一种文化的体现,我们往往可以通过名称感知到其背后的语言文化现象,明确其文化内涵和功能,在感性感知的基础上对其有进一步的了解,它涉及许多方面,而它的命名也往往有多种途径,蕴涵多种含义,本文以锦州的街名、路名和店名为研究对象,对其进行了语言文化考察,探究了其背后的文化内涵和明确的功能诉求。 Name is a manifestation of culture. We can often perceive the linguistic and cultural phenomena behind it by its name, clarify its cultural connotation and function, and further understand it based on perceptual perception. It involves many aspects, and its Naming also often has many ways, implies a variety of meanings. This article takes the street name, street name and shop name of Jinzhou as the research object, conducts a linguistic and cultural survey of it, and explores its cultural connotation and definite function demands.