论文部分内容阅读
在人们的意识中,商界的创意乃是有形的产品。其实不然,真正有创意的企业公司,其创意不仅在于产品,甚至可以是一种足以改变环境、制度的观念。美国的3M公司,就是这方面的典型代表。该公司的产品于今已达4.5万种,仍不断推出新产品其营业额高达1058亿美元,研究开发费用为6.9亿美元,占营业额的6.5％。与其他公司一样,为确保企业能在未来的环境中立于不败之地,3M公司设计了各种制度来保持组织部门的活力。其中令人瞩目的是:为了激励研究人员开发新产品、该公司容许他们用15％的时间从事工作以外的研究、构想,并设立各
In people’s consciousness, the creativity of the business community is a tangible product. In actual fact, a truly creative corporate company is not only creative in terms of its products, it can even be a concept that can change the environment and the system. The 3M company in the United States is a typical representative in this regard. The company’s products have reached 45,000 this year, and they continue to introduce new products with a turnover of 105.8 billion U.S. dollars, research and development expenses of 690 million U.S. dollars, accounting for 6.5% of turnover. Like other companies, 3M has designed various systems to maintain the vitality of the organization in order to ensure that companies can remain invincible in the future. Among the highlights are: In order to motivate researchers to develop new products, the company allows them to spend more than 15% of their time working outside the study, ideas, and setting up