介绍新媒体大发展背景下中华医学会系列杂志积极开展移动出版的实践,探索适应市场需要的新型产品和可行的盈利模式。为传统科技期刊在新媒体技术发展和推动下如何获取更大的发展空间,实现期刊的立体化转型,提供参考和借鉴。认为传统科技期刊应该借助并利用新兴媒体,以简单、经济、迅速的方式提供有效的信息和服务,扩大影响力,把新兴媒体打造成有效的工作平台。 Under the background of the great development of new media, the series of magazines of the Chinese Medical Association actively carry out the practice of mobile publishing and explore new products and viable profit models that meet the needs of the market. How to gain more space for development of traditional sci-tech periodicals in the development and promotion of new media technologies and to realize the three-dimensional transformation of periodicals, so as to provide reference and reference. It is considered that traditional sci-tech periodicals should make use of and make use of emerging media to provide effective information and services in a simple, economical and rapid way, expand their influence and make emerging media an effective working platform.