微博自诞生之日起,每一步都在众人的密切关注中前进和发展。不管是之前针对微博是否代表着社会化媒体发展方向的讨论,还是之后微博如何实现商业化运营的探讨,都在众多声浪中亦步亦趋,慢慢走到今天。如今,以微博为代表的社会化媒体,已经全面改变了整个网络生态环境,它已经成为新的互联网入口,是网民和企业新的身份认证标识。作为国内微博方面的代表,新浪微博已经在诸多业内人士的密切关注中开始了商业化进程,推出了新浪企业微博2.0以及微博广告产品。 Since the birth of Weibo, every step has been progressing and developing in the close attention of everyone. Whether it is before the discussion on whether microblogging represents the direction of the development of social media, or how the microblogging business to achieve after the operation, are in many waves are also moving slowly to today. Nowadays, the social media represented by Weibo has completely changed the entire network environment. It has become the new entrance to the Internet and is a new identification mark for Internet users and enterprises. As a representative of domestic microblogging, Sina Weibo has started the commercialization process in the close attention of many people in the industry and launched Sina Weibo 2.0 and Weibo advertising products.