论文部分内容阅读
在旅游资源的研究中,有这样一类景区,它们本身拥有良好的旅游资源,也有不错的区位条件,但在它们的周边有景点级别更高,资源优势更明显,知名度更高和吸引力更强的景区,因为这些景区的存在,使得游客在选择旅游目的地的时候会忽略这些景区;这些景区要想在复杂的市场环境下生存,必须找出解决旅游地形象遮蔽的途径,寻找属于自己的市场定位,本文将以乐山的沐川竹海为例,对形象遮蔽下的旅游景区开发进行研究。
In the study of tourism resources, there are such scenic spots, which themselves have good tourism resources and good location conditions. However, there are more scenic spots around them, more obvious resource advantages, higher popularity and more attractiveness Because of the existence of these scenic spots, tourists will ignore these scenic spots when choosing a destination. To survive in a complicated market environment, these scenic spots must find a way to solve the problem of the image of the tourist destination and find their own Market positioning, this article will be Leshan Muchu Bamboo Sea as an example, the image of the development of tourist attractions under the shadow of the study.