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中国大陆期刊业的历史与现状中国大陆期刊业的经营背景分析中国大陆期刊业广告经营的市场机会分析外资进入中国大陆期刊市场的三种主要模式1 中国大陆期刊业的历史与现状1.1历史沿革:中文期刊的年纪186岁了现代意义上的中文期刊的历史序幕是由外国传教士揭开的。1815年,英国传教士马礼逊在马六甲创办了最早的中文期刊《察世俗每月统计传》,1833年普鲁士传教士郭士立在广州创办的《东西洋考每月统计传》,是中国境内最早的中文期刊。后来,陆续出版了《中外杂志》、《万国公报》等20种期刊。但这些期刊均为外国人主办。维新运动时期则是中国本
The history and status quo of the periodical industry in mainland China Analysis of the periodical background of the periodical industry in mainland China Analysis of the market opportunities for periodical advertising in mainland China Three major modes for foreign capital to enter the periodical market in mainland China 1 The history and current status of the periodical industry in mainland China 1.1 Historical evolution: Chinese Journal of the age of 186 years The modern Chinese periodical prelude was opened by foreign missionaries. In 1815, the British missionary Morrison founded Malawi the earliest Chinese journal “Secular Monthly Statistic Biography”. In 1833, the Prussian missionary Guo Shili’s “Monthly Statistical Biography of Western and Oriental Studies” was founded in Guangzhou and was the earliest in China Chinese periodicals. Later, they successively published 20 kinds of journals such as “Chinese and foreign magazines” and “Universal Gazette.” However, these journals are hosted by foreigners. Reform Movement is the Chinese version